5 Cons of Video Interviewing You Really Need To Know How To Overcome

So what are the real pros and cons of video interviewing? We delve into the top 5 disadvantages in this article... and if (and how) you can overcome them.... 

Some of these disadvantages can be counteracted with careful thought or a well-considered strategy as to exactly when you should use video. Yet if you’re considering whether to adopt video interviewing into your recruitment process, it’s best to be aware of some common pitfalls.

The 5 Cons of Video Interviewing

1. One-way interviews don’t allow you to sell in your company

83% of talent say that a negative interview experience can change their mind about a role or company they once liked, whilst 87% say a positive interview experience can change their mind about a role or company they once doubted.

Deloitte, ‘Your candidate experience: Creating an impact or burning cash?’

In today’s market, selling your employer brand is more crucial than ever and a positive interview experience has the power to change people’s minds.

Establishing cultural fit is important for employers and candidates alike. In fact, a LinkedIn study found that 71% of employees would take a pay cut to work for an organization with similar values (via People Management).

Of course, this can be overcome by selecting two-way video interviews. Or you can use a recruitment consultancy to conduct the initial first round interviews, as they can sell in your culture and the role and determine if there is a good synergy.

2. Some candidates may be nervous speaking into a camera

The reality is, in today’s world the traditional resume for recruitment is dying a death. Millennials are used to posting videos on social media. Whilst some older or shyer candidates may not be, it’s actually much easier for them to build a rapport with interviewers via video than telephone in first-stage interviews.

If you’re recruiting for roles where social selling is key, then solo interviews enable you to screen out unsuitable applicants early. If, however, you’re recruiting for a role where presentation skills aren’t an issue, then stick with two-way video interviews to avoid the fear of bloopers. After all, even us seasoned professionals sometimes get it wrong…!

Watch our BLOOPER VIDEO

3. Internet connection issues and picture quality

Who hasn’t been on an online video call where the connection cuts out? It’s therefore important to select your software carefully, look for uptime rates before you sign up to pay for specialist software.

4. Are video interviews discrimination traps?

Video interviews enable unconscious biases to set in more than telephone interviews, so there is always the possibility that this will lead to discrimination.

However, video interviews can actually help ensure fairness and transparency. The structured format can reduce bias and video analytics can help spot any unconscious bias trends as you can see how long someone watched a video for.

5. The best video interviewing software can be costly

If you are looking for video interviewing software that doesn’t present potential connectivity and picture quality issues, or you want some of the advanced features we’ve mentioned, it can be costly.

However, you may be able to access video interviewing software as part of your recruitment partner’s offering. For example, we offer our Broadcast software as part of our Recruitment Solutions.

Are you considering whether to use video interviewing in your recruitment process?  

Watch an intro to our BroadCAST video interviewing facility 

It's free to Recruitment Solutions clients - CLICK HERE!

Why not get in touch to find out how Cast USA’s recruitment tools can help your business secure the talent you need to stay ahead?Email us at hello@cast-usa.com or call 470 845 2800