Chief Marketing Officer
Ref: 576322
Rochester, NY
$160,000
- Permanent
- Strategic Brand Growth
- Revenue Impact Leader
- Innovative Marketing Specialist
About the candidate
An accomplished Chief Marketing Officer with over 20 years of experience in the D2C, B2B, and B2C sectors across various industries including technology. Notable for strategic leadership and fostering significant brand growth which impacts revenue positively through innovative omnichannel campaigns and data-driven strategies. Recognized for proficiency in marketing product and brand positioning, team development, and empowering teams to push the envelope in launching successful market interventions.
What makes them great?
- Engineered a growth strategy incorporating both influencer marketing and affiliate tactics, realizing a 64% revenue increase in a year.
- Successfully launched sub-brands significantly contributing to a $22 million increase in revenue over 12 months.
- Expert in leveraging digital marketing innovations leading to a 42% uptick in traffic, 24% rise in conversions, and a reduction in bounce rates by 70% within three months.
- Enhanced global website performance increasing traffic by 42%, improved conversions by 24% and reduced bounce rates by 70% with new content marketing, SEO, CRO, and A/B tests within 3 months.
- Implemented strategic partnerships driving a 172% surge in referral traffic and expanded market reach.
Areas of expertise
- Digital Marketing | SEO & SEM
- Problem Solving
- Demand Generation
- User Engagement
- Communications
- Retention Strategy
- User Acquisition
- Collaboration
- Influencer Marketing
- Go-To-Market Strategy
- Product Marketing
- Marketing Strategy & Execution
- P&L and Budgets
- Content Strategy
- Automation
- Brand Strengthening
- Data Analysis
- Project Management
- Market Research
- Team Building
- Strategic Marketing Planning & Execution
- Strategic Decision-Making
- Lifecycle Marketing